If you’re searching for OLED TV Black Friday deals, I’d start with the LG 77-inch C5 as the strongest all-around choice for a large living room, while the Samsung S95F is a standout for buyers who want a premium 65-inch set. The Roku Pro Series models are worth a look if you want a simpler streaming experience, and the 48-inch options fit bedrooms or desk setups. The main tradeoffs are screen size versus room fit, premium picture features versus simpler everyday use, and gaming flexibility versus your actual console or PC needs. Black Friday listings can vary by model year and exact model number, so compare those details rather than relying on the sale label alone. Read on for my full breakdown of which OLED best fits each kind of buyer.
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Key Takeaways
- The LG 77-inch C5 is my all-around large-screen pick because the lineup pairs a generous screen size with an OLED evo panel and Dolby Vision support; its footprint and placement demands make it a poor fit for smaller rooms.
- The Samsung S95F is the premium 65-inch choice, while the S90F gives shoppers a Samsung alternative with 144Hz motion support; the S95F makes more sense when premium picture features matter more than keeping things simple.
- The 55-inch LG C5 and 65-inch Samsung S90F represent different value priorities: the LG suits buyers who want a smaller set with Dolby Vision, while the Samsung emphasizes fast refresh support and its own HDR format.
- There are three distinct compact choices. Sony’s 48-inch A90K is an older model, while Samsung’s S85H and S90H are 2026 sets; shoppers should compare current features and connectivity rather than assuming newer always means better value.
- Roku’s 55- and 65-inch Pro Series models put streaming simplicity at the center. Choose between them by room size and viewing distance, but skip either if you prefer another smart TV platform or need a specific gaming feature not listed for the set.
| oled tv deals black friday | Screen size | Resolution | Refresh rate | Model year |
|---|---|---|---|---|
| LG 77-Inch Class OLED evo AI S | 77 inches | 4K | 120Hz | — |
| Samsung 65-Inch Class OLED S95 | 65 inches | 4K | Up to 4K at 165Hz | 2025 |
| LG 55-Inch OLED evo AI 4K C5 S | 55 inches | 4K | Up to 144Hz | — |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | 144Hz | 2025 |
| LG 65-Inch Class OLED evo AI 4 | 65 inches | 4K | 165Hz | 2026 |
| Roku 55-Inch Pro Series 4K OLE | 55 inches | 4K | 120Hz | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 48 inches | 4K HDR | — | — |
| Samsung 48-Inch S85H OLED 4K S | 48 inches | 4K | Up to 120Hz | 2026 |
| Roku Pro Series 65-Inch 4K OLE | 65 inches | 4K | 120Hz | 2026 |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | 120Hz | 2025 |
| Samsung 48-Inch S90H OLED 4K S | 48 inches | 4K | 165Hz | 2026 |
More Details on Our Top Picks
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
The 77-inch LG C5 is the scale-first choice here: its large OLED panel, Dolby Vision, and Filmmaker Mode suit movie nights where an immersive image matters more than squeezing in the latest gaming refresh rate. AI upscaling can help lower-resolution material look more at home on a 4K screen, while Dolby Atmos support adds a more dimensional sound option. Compared with the 55-inch LG C5, this model gives a room-filling picture but takes up far more space and is harder to mount. Its listed 120Hz refresh rate is also below the 144Hz LG C5 and Samsung S90F, making those smaller sets stronger fits for high-refresh gaming. For Black Friday, I’d put this on a shortlist when a genuinely large OLED is the priority, but only after checking wall and stand clearance.
Pros:- 77-inch OLED screen delivers a more immersive viewing area than the 55-inch LG C5.
- Dolby Vision and Filmmaker Mode support cinematic picture presentation.
- AI upscaling can improve the appearance of lower-resolution sources on the 4K panel.
- Dolby Atmos, webOS, and built-in voice-assistant support add useful entertainment options.
Cons:- At 120Hz, its listed refresh rate is lower than the 144Hz LG C5 and Samsung S90F.
- Its 67.4-inch width and 59.7-pound weight call for careful placement or sturdy mounting.
- Listed power consumption is 204 watts.
Best for: Movie-focused households with a large viewing room, enough space for a 77-inch screen, and interest in Dolby Vision and Filmmaker Mode.
Not ideal for: Smaller rooms, buyers seeking the highest listed gaming refresh rate, or anyone without a sturdy mounting setup for a 59.7-pound TV.
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Audio:2.2-channel sound with Dolby Atmos, AI Sound Pro, and WOW Orchestra
- Smart platform:webOS
- Dimensions:10.5 x 67.4 x 40.7 inches
- Weight:59.7 pounds
Our verdict“Choose this LG C5 if screen size and cinematic viewing matter more to you than a smaller footprint or the lineup’s higher refresh rates.”
Samsung 65-Inch Class OLED S95F 4K Smart TV (2025)
The Samsung S95F has the clearest niche among these 65-inch sets: its glare-free screen is aimed at rooms where reflections can distract, and its listed gaming support reaches 4K at 165Hz with compatible PC hardware and games. That makes it a more targeted gaming pick than the Samsung S90F, which is listed at 144Hz, while the LG C5 models offer Dolby Vision support that this Samsung’s supplied specs do not list. Samsung’s Vision AI and NQ4 AI Gen3 processor handle picture and sound upscaling, though results depend on the original source rather than guaranteeing a consistent improvement. The 165Hz figure is not a benefit every console or PC setup can use, so I’d choose this model for glare control and a compatible gaming rig—not just because its refresh-rate number is highest.
Pros:- Glare-free screen is suited to viewing spaces with distracting reflections.
- Supports VRR and up to 4K at 165Hz with compatible PC hardware and games.
- OLED display pairs deep blacks with bright highlights through OLED HDR Pro.
- NQ4 AI Gen3 processing supports picture and sound upscaling.
Cons:- The 165Hz mode depends on compatible PC hardware and supported games.
- Upscaling results can vary with the source material.
- The supplied specifications do not list Dolby Vision support, unlike the LG C5 models.
Best for: PC gamers with hardware and games that can use 4K at 165Hz, especially those watching in a room affected by screen glare.
Not ideal for: Console-focused buyers who cannot use the listed 165Hz PC feature, or movie viewers who specifically want Dolby Vision support.
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Model year:2025
- Processor:NQ4 AI Gen3
- Refresh rate:Up to 4K at 165Hz
- Gaming feature:Variable refresh rate (VRR)
- Screen technology:Glare-free
- Audio and voice:Dolby Atmos; Alexa built in
Our verdict“Pick the S95F if glare control and compatible high-refresh PC gaming matter more than Dolby Vision support or a refresh rate you can use across more setups.”
LG 55-Inch OLED evo AI 4K C5 Series Smart TV (OLED55C5PUA, 2025)
The 55-inch LG C5 makes the most sense for buyers who want a feature-rich OLED without stepping up to the 65-inch Samsung models or the 77-inch LG C5. Its four HDMI 2.1 inputs give several gaming devices room to connect, while up to 144Hz, VRR, and a 0.1ms response time target smooth, responsive play. For film viewing, Dolby Vision and FILMMAKER MODE give it a clear advantage over the Samsung S90F, whose supplied HDR specification lists HDR+ instead. The smaller screen is easier to fit in a bedroom or modest living room, though it will not deliver the same viewing scale as the larger LG. The product data also leaves audio output and connectivity beyond HDMI unspecified, so buyers needing detailed port or sound information should check those details before choosing.
Pros:- Four HDMI 2.1 inputs provide room for multiple compatible gaming devices.
- Up to 144Hz, VRR, and 0.1ms response time support responsive gaming.
- Dolby Vision and FILMMAKER MODE suit movie-focused viewing.
- webOS 25 includes built-in Alexa voice control.
Cons:- The 55-inch screen is smaller than the 65-inch Samsung S90F and S95F.
- The supplied product details do not specify audio output.
- Connectivity details beyond the four HDMI 2.1 inputs are not provided.
Best for: Gamers and movie viewers furnishing a bedroom or smaller living room who want Dolby Vision, multiple HDMI 2.1 inputs, and high-refresh support.
Not ideal for: Buyers seeking a 65-inch-or-larger screen, or those who need clearly specified audio output and connection details before purchase.
- Screen size:55 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- Refresh rate:Up to 144Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform:webOS 25
- Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, and VRR
Our verdict“Choose this LG C5 if you want a compact OLED that balances Dolby Vision movies with flexible, high-refresh gaming connections.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F is a balanced 65-inch pick for households splitting time between streaming, sports, and gaming. Its 144Hz refresh rate gives fast-moving content and compatible games a smoother-motion target than the 120Hz 77-inch LG C5, without requiring buyers to reach for the S95F’s more specialized 165Hz PC feature. AI-enhanced upscaling and HDR+ are intended to improve picture presentation, but the supplied details do not promise the same HDR format mix as the LG C5, which explicitly lists Dolby Vision. Alexa built in also gives this Samsung an easy voice-control route. I’d treat the S90F as the straightforward middle ground in Samsung’s pair: more refresh-rate headroom than the C5 77-inch, but without the S95F’s glare-free screen or 165Hz ceiling.
Pros:- 65-inch OLED screen combines 4K resolution with deep blacks.
- 144Hz refresh rate supports smooth motion for sports and compatible gaming.
- NQ4 AI Gen3 processor provides AI-enhanced upscaling.
- Alexa is built in for voice control and smart-home use.
Cons:- The supplied HDR specification lists HDR+ but does not list Dolby Vision, unlike the LG C5 models.
- 4K 144Hz gaming requires compatible PC hardware and supported games.
- Upscaling performance may vary depending on the source content.
Best for: Households wanting a 65-inch OLED for a mix of sports, streaming, and gaming, with Alexa voice control and 144Hz support.
Not ideal for: Viewers who prioritize Dolby Vision, a glare-free screen, or 4K 165Hz PC gaming support.
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh rate:144Hz
- Model year:2025
- Smart feature:Alexa built in
Our verdict“Choose the S90F for a 65-inch Samsung OLED with useful gaming headroom, but favor the LG C5 if Dolby Vision is a priority.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV
The LG C6 stands apart on paper as the gaming-forward 65-inch option: its listed 165Hz refresh rate, 0.1ms response time, NVIDIA G-Sync, and AMD FreeSync Premium are aimed at players with compatible gear. Its α11 AI Processor Gen 3 and support for Dolby Vision, Dolby Atmos, and Filmmaker Mode also give it broad appeal beyond games. Compared with the Samsung S95F, the C6 lists Dolby Vision and G-Sync, while the Samsung specifies a glare-free screen and 4K 165Hz support for compatible PC games. This is the 2026 model in a lineup that also includes 2025 sets, but the supplied information offers no hands-on performance details to confirm how those headline features perform in practice. I’d choose it for its stated feature set, while checking final compatibility and details before buying.
Pros:- Listed 165Hz refresh rate and 0.1ms response time target fast, responsive gaming.
- NVIDIA G-Sync and AMD FreeSync Premium support adaptive-sync gaming.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode serve movie and TV viewing.
- webOS 2026 includes access to LG Channels.
Cons:- The supplied product information includes no hands-on performance details.
- The 165Hz gaming benefit depends on compatible hardware and content.
- The product data does not specify HDMI input count or screen-glare treatment.
Best for: PC and console gamers seeking a 65-inch OLED with high-refresh support, adaptive sync, and Dolby Vision for movies.
Not ideal for: Buyers who prefer a clearly documented real-world performance record or need glare-free screen technology specified in the product data.
- Screen size:65 inches
- Display type:OLED evo
- Resolution:4K
- Processor:α11 AI Processor Gen 3
- Refresh rate:165Hz
- Response time:0.1ms
- HDR formats:Dolby Vision, HDR10
- Audio format:Dolby Atmos
- Model year:2026
Our verdict“Pick the LG C6 if its stated 165Hz gaming features and Dolby Vision appeal to you, and you are comfortable verifying setup details before purchase.”
Roku 55-Inch Pro Series 4K OLED Smart TV
I’d put this 55-inch Roku Pro Series on the Black Friday shortlist for buyers who want OLED contrast without adding a separate streaming device or learning a complicated interface. Its 120Hz refresh rate, VRR, ALLM, and FreeSync Premium give it a stronger gaming feature set than a basic living-room OLED, while Dolby Vision and Dolby Atmos cover the main home-cinema formats listed here. Compared with the Roku Pro Series 65-Inch, this model is easier to place in a smaller room, but gives up screen size for shared viewing. The backlit voice remote and finder button are practical advantages when streaming is part of daily use. The tradeoff is that the available details don’t establish how its picture processing compares with Sony’s A90K, and Bluetooth headphone mode requires wireless headphones.
Pros:- OLED panel supports deep blacks and vibrant colors for films and shows.
- 120Hz, VRR, ALLM, and FreeSync Premium suit compatible gaming systems.
- Roku interface offers direct access to streaming and free live entertainment.
- Voice remote has backlit buttons and a remote finder.
Cons:- Bluetooth headphone mode requires wireless headphones.
- Its 55-inch screen is less suited to a large room than the Roku Pro Series 65-Inch.
- The supplied details do not establish picture-processing performance against the Sony A90K.
Best for: Buyers who want a 55-inch OLED for streaming and console gaming, with Roku’s straightforward interface and a remote that is easy to find in a dim room.
Not ideal for: Viewers prioritizing a larger shared-screen experience or buyers who want wired headphone listening; the Roku Pro 65-inch offers more screen area, while this set’s headphone mode is Bluetooth-based.
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Gaming features:FreeSync Premium, ALLM, VRR
- Remote:Voice controls, backlit buttons, remote finder
- Headphone mode:Bluetooth
Our verdict“Choose this Roku if easy streaming, a useful remote, and 120Hz gaming matter more than a bigger screen or a documented processing advantage.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K is the compact choice for buyers who want a 48-inch OLED with a more explicitly cinema-focused feature set. Dolby Vision support pairs with Acoustic Surface Audio+ and Dolby Atmos, while Google TV supplies a broad range of streaming options. Its HDMI 2.1 gaming support includes 4K/120Hz, VRR, and ALLM, so downsizing need not mean giving up modern console features. Compared with the Samsung 48-Inch S85H, Sony’s listed strengths center more on integrated screen-based audio and Dolby Vision; Samsung’s description highlights AI upscaling and gaming compatibility with G-SYNC and FreeSync. The Sony’s main compromise is its fixed 48-inch size, which may feel small in a larger room. I’d also weigh its premium positioning against larger options when Black Friday deals shift the value equation.
Pros:- 4K HDR OLED picture supports deep blacks and vivid, accurate colors.
- HDMI 2.1 features include 4K/120Hz, VRR, and ALLM.
- Acoustic Surface Audio+ and Dolby Atmos provide integrated cinematic audio features.
- Google TV offers extensive streaming options.
Cons:- The 48-inch size limits its reach in larger viewing rooms.
- Its premium positioning may make a larger OLED a stronger Black Friday value.
- Power consumption during use may be high.
Best for: Apartment dwellers, bedroom viewers, and console players seeking a compact OLED with Dolby Vision, Google TV, and 4K/120Hz support.
Not ideal for: Buyers furnishing a large family room or seeking a bigger screen for group viewing; the A90K is limited to 48 inches.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Smart platform:Google TV
- HDR support:HDR, Dolby Vision
- Audio:Acoustic Surface Audio+ with Dolby Atmos
- Game features:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Standby power:Less than 0.5 watts
Our verdict“Pick the Sony A90K if you need a compact OLED that combines Dolby Vision, integrated audio features, and current console support.”
Samsung 48-Inch S85H OLED 4K Smart TV (2026)
I’d consider the Samsung S85H for a smaller room where much of the viewing comes from mixed-resolution shows, sports, or older sources. Its NQ4 AI Gen2 processor is designed to enhance and upscale content to 4K, which gives it a different emphasis from the Sony 48 Inch A90K: Sony lists Dolby Vision and Acoustic Surface Audio+, while Samsung foregrounds processing and broad gaming compatibility. The S85H also pairs OLED blacks with up to 120Hz and support for NVIDIA G-SYNC and AMD FreeSync Premium, making it a compact option for compatible gaming setups. Pantone validation speaks to color accuracy, though it does not guarantee that every source will look equally polished. Upscaling varies with the source, and gaming performance depends on the connected device and content.
Pros:- OLED panel combines deep blacks with bright highlights.
- NQ4 AI Gen2 processor is designed to upscale content to 4K.
- Up to 120Hz refresh rate supports smoother compatible gaming.
- Pantone validation supports color and skin-tone accuracy.
Cons:- Upscaling results vary with the quality of the source material.
- Gaming compatibility and performance depend on the connected device and content.
- The supplied feature list does not include Dolby Vision support.
Best for: Viewers seeking a 48-inch OLED for a bedroom or desk-side setup who watch varied source quality and use compatible PC or console gaming devices.
Not ideal for: Buyers who specifically want Dolby Vision or prioritize the Sony A90K’s listed Acoustic Surface Audio+; those features are not listed for this Samsung.
- Screen size:48 inches
- Display type:OLED
- Resolution:4K
- Model:S85H Series
- Model year:2026
- Processor:NQ4 AI Gen2
- Refresh rate:Up to 120Hz
- Gaming features:Motion Xcelerator, NVIDIA G-SYNC, AMD FreeSync Premium
- Color validation:Pantone Validated
Our verdict“Choose the S85H if compact OLED viewing and AI upscaling are higher priorities than Dolby Vision or Sony’s listed screen-based audio.”
Roku Pro Series 65-Inch 4K OLED Smart TV (2026)
The 65-inch Roku Pro Series makes the most sense for buyers who want a large OLED and prefer Roku’s direct, familiar streaming setup. Its 120Hz panel, FreeSync Premium, VRR, and ALLM cover smooth sports and compatible gaming, while Dolby Vision and Dolby Atmos provide the listed picture and sound formats. Compared with the Roku 55-Inch Pro Series, the defining difference is viewing scale: this model is better suited to a shared room, but demands more wall or stand space. The tool-less stands and voice remote with backlighting and a finder button ease setup and everyday use. Bluetooth headphone mode supports private listening, though it depends on wireless headphones. As with other OLEDs in this lineup, buyers should weigh the panel’s susceptibility to burn-in with long-running static images against the benefits of its contrast and motion features.
Pros:- 65-inch OLED screen provides a larger viewing area with deep blacks and vibrant color.
- 120Hz, FreeSync Premium, VRR, and ALLM support smooth compatible gaming and sports.
- Roku interface and premium voice remote keep streaming access straightforward.
- Tool-less stands and Bluetooth headphone mode add setup and private-listening convenience.
Cons:- Its 65-inch size may not fit smaller rooms or furniture.
- OLED panels may be susceptible to burn-in from long-term static content.
- Bluetooth headphone mode requires wireless headphones.
Best for: Households setting up a shared living room who want a 65-inch OLED, simple Roku streaming, and gaming features for compatible devices.
Not ideal for: Small-room buyers or people who leave static channel graphics, dashboards, or game interfaces on screen for long periods; the larger panel needs space and OLED can be susceptible to burn-in.
- Screen size:65 inches
- Resolution:4K
- Panel type:OLED
- Refresh rate:120Hz
- HDR support:Dolby Vision
- Audio support:Dolby Atmos
- Gaming features:FreeSync Premium, ALLM, VRR
- Connectivity:Bluetooth headphone mode
- Model year:2026
Our verdict“Choose this model over the 55-inch Roku if your room can accommodate a bigger screen and shared viewing matters most.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
I’d shortlist the Samsung S84F when screen size is the main Black Friday goal: its 77-inch OLED panel is built for a spacious room where a compact set like the Sony 48 Inch A90K would feel undersized. The 4K picture, NQ4 AI Gen2 processing, and Pantone-validated color give this model a clear focus on upscaling and color reproduction, while the 120Hz refresh rate suits sports and compatible gaming. Its wave-inspired design may also appeal to buyers who want the TV to have a deliberate presence in the room. The tradeoff is practical rather than subtle: a 77-inch screen needs suitable viewing distance, furniture, and wall space. The supplied details also don’t identify specific HDR formats or gaming standards, so buyers comparing it with Roku’s Dolby Vision and VRR options have less feature detail to work with.
Pros:- 77-inch OLED screen suits spacious rooms and group viewing.
- NQ4 AI Gen2 processor supports AI-enhanced 4K picture and sound.
- 120Hz refresh rate is suited to sports and compatible gaming.
- Pantone-validated color and wave-inspired design distinguish its presentation.
Cons:- The 77-inch screen may not fit smaller rooms or standard furniture layouts.
- The supplied specifications do not name specific HDR formats such as Dolby Vision.
- The listed gaming details do not specify VRR, ALLM, or HDMI 2.1 support.
Best for: Households with a large living room that want a 77-inch OLED for movies, sports, and compatible gaming, plus AI picture processing.
Not ideal for: Small-room buyers or shoppers who need listed details for Dolby Vision, VRR, or other specific HDR and gaming formats before choosing.
- Model year:2025
- Screen size:77 inches
- Display type:OLED
- Resolution:4K
- Refresh rate:120Hz
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Color validation:Pantone Validated
Our verdict“Choose the S84F if you have room for a 77-inch screen and prioritize scale over a more fully specified HDR and gaming feature list.”
Samsung 48-Inch S90H OLED 4K Smart TV (2026)
Among the smaller OLEDs in this roundup, the 48-inch Samsung S90H is the gaming-focused choice: its 165Hz refresh rate and support for both NVIDIA G-SYNC and AMD FreeSync Premium Pro suit a PC setup or console gaming space where smooth motion matters. Its NQ4 AI Gen3 processor uses 128 neural networks for upscaling and picture and sound enhancements, which may help lower-resolution content look more at home on a 4K screen. Glare Free technology also targets reflections, a useful advantage in brighter rooms.
Compared with the 48-inch Samsung S85H, the S90H’s listed gaming features make its role clearer for demanding play. It also takes up far less room than the 55-inch LG C5 or 65-inch models here. The tradeoff is screen size: buyers seeking a shared, cinematic living-room display should look to those larger TVs instead. The provided specifications do not detail HDR formats or smart-TV platform features, so I would not choose it on those points alone.
Pros:- 48-inch OLED 4K display fits spaces where larger models such as the LG 55-inch C5 may be unwieldy
- 165Hz refresh rate supports smooth motion for compatible gaming sources
- NVIDIA G-SYNC and AMD FreeSync Premium Pro support accommodate compatible gaming hardware
- Glare Free technology reduces reflections, while AI processing handles upscaling and picture and sound enhancement
Cons:- Its 48-inch screen is less suited to a large room or viewers seeking a more cinematic scale
- The supplied specifications do not identify HDR formats or smart-TV platform details
- The supplied product data does not specify ports or other connectivity details for checking a particular gaming setup
Best for: PC and console gamers furnishing a bedroom, desk area, or smaller living room who want a compact OLED with a high refresh rate and variable-refresh-rate support.
Not ideal for: Buyers prioritizing a large, shared-screen movie experience, or shoppers who need confirmed details about HDR formats and smart-TV platform features before choosing.
- Screen size:48 inches
- Display type:OLED
- Resolution:4K
- Model year:2026
- Processor:Samsung NQ4 AI Gen3
- AI neural networks:128
- Refresh rate:165Hz
- Gaming features:NVIDIA G-SYNC and AMD FreeSync Premium Pro
- Reflection reduction:Glare Free technology
Our verdict“Choose the S90H if you want a compact OLED geared toward high-refresh gaming; pick a larger roundup option if screen size matters more than gaming-focused specifications.”
How We Picked
I ranked these TVs around the decisions shoppers actually face during Black Friday: screen size and room fit, picture and HDR format support, gaming features, smart TV usability, and the value of paying for a higher-tier model. I also weighed model year and the clarity of the listed specifications. A larger screen does not automatically rank higher: it has to suit a buyer’s room and deliver features that justify its space and cost.
The order gives priority to broadly useful sets, then separates premium, value, streaming-focused, and compact options so the list is not just a ranking by screen size. Known tradeoffs count as much as strengths: a model may lose ground if it lacks a format or feature some buyers want, is an older generation, or is best suited to a narrower use. Black Friday pricing changes by retailer and configuration, so I don’t treat a temporary deal label as proof that one TV is the better choice.
| oled tv deals black friday | Display type | Processor |
|---|---|---|
| LG 77-Inch Class OLED evo AI S | — | — |
| Samsung 65-Inch Class OLED S95 | OLED | NQ4 AI Gen3 |
| LG 55-Inch OLED evo AI 4K C5 S | — | Alpha 9 AI Processor Gen8 |
| Samsung 65-Inch Class OLED S90 | OLED | NQ4 AI Gen3 |
| LG 65-Inch Class OLED evo AI 4 | OLED evo | α11 AI Processor Gen 3 |
| Roku 55-Inch Pro Series 4K OLE | — | — |
| Sony 48 Inch A90K BRAVIA XR 4K | — | — |
| Samsung 48-Inch S85H OLED 4K S | OLED | NQ4 AI Gen2 |
| Roku Pro Series 65-Inch 4K OLE | — | — |
| Samsung 77-Inch Class OLED S84 | OLED | NQ4 AI Gen2 |
| Samsung 48-Inch S90H OLED 4K S | OLED | Samsung NQ4 AI Gen3 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Before choosing a Black Friday OLED, I’d settle the room and use case first. The best fit depends on viewing distance, lighting, devices, and platform preferences, not on the largest screen or most prominent sale badge.
Match Screen Size to Your Room, Not the Deal Label
A larger television can feel more cinematic, but it also needs wall space, furniture depth, and a viewing distance that keeps the image comfortable. Measure the available width and height, including space for a stand or soundbar, before comparing sizes. Moving from 48 to 65 or 77 inches is a major change in how a room feels, not a small specification bump. A common mistake is choosing the biggest model on offer and discovering that the seating is too close or the TV dominates the room. For bedrooms and desk setups, a compact set may serve everyday viewing better than an oversized screen. I’d treat room fit as a requirement, then compare features among TVs that fit.
Check HDR Format Support Against Your Streaming Habits
HDR support can affect which version of a movie or show you can watch, but it matters most when the services and content you use regularly provide that format. Some LG and Sony options in this lineup support Dolby Vision, while the Samsung models focus on Samsung’s HDR formats instead. Don’t assume every OLED supports every HDR standard just because the panel can display HDR content. Check the TV’s specification and your main streaming services before deciding whether one format is a real priority. If you mostly watch broadcast television or older content, a format difference may matter less than screen size or interface usability. A mistake worth avoiding is paying extra for a feature that your devices and viewing habits rarely use.
Buy Gaming Features You Can Actually Use
High refresh rates and gaming-oriented processing can help when a console or PC sends compatible high-frame-rate video. They add less value if you mainly watch films, use a streaming stick, or play games that do not run at those rates. Check the exact model’s supported refresh rate, HDMI inputs, and features such as variable refresh support before buying; a series name alone may not describe every size or year equally. The Samsung S90F lists 144Hz support, which may appeal to PC players, but that specification should be weighed against your source device. Also count how many HDMI ports your console, receiver, and other equipment will occupy. The sensible choice is the TV that supports your actual setup, not the one with the biggest gaming number.
Choose a Smart TV Platform You’ll Want to Use
The built-in interface affects daily use more than many buyers expect, since it is where you find streaming apps, inputs, and settings. Roku’s Pro Series is a natural fit for shoppers who value a familiar, straightforward streaming layout, while LG, Samsung, and Sony use their own smart TV platforms. Check that your regular apps are available and that the interface offers the controls you prefer. You can add an external streaming device, but that adds another remote, input, and piece of equipment. A frequent mistake is choosing solely on picture specifications and then disliking the menus used every day. If several people in the household use the TV, ease of finding apps may matter more than a small difference in headline hardware.
Compare Exact Model Years and Sizes During Black Friday
Black Friday listings can group TVs by series name even when the model year, screen size, or features differ. Compare the full model number and size against the manufacturer’s specifications before you decide, especially when an older model such as the Sony A90K appears beside 2025 and 2026 sets. A newer release is not automatically the better buy, but an older television should earn its place through a feature set that suits you. Check the retailer’s return window, delivery terms, and what the box includes as well as the television itself. Don’t rely on a product photo or broad series description to establish specifications. That simple verification can prevent buying a set with the wrong size or a feature you expected but don’t actually get.
Decide When Premium Features Are Worth Paying For
Paying more makes sense when the set adds a feature you will notice often: a screen size suited to your room, a gaming specification your PC can use, or an HDR format favored by your film library. It makes less sense when the upgrade is mostly a better-sounding series name or a capability your devices cannot send. Compare the premium model with a less expensive option at the same size, then write down the specific difference you would use. Also budget for a suitable mount, delivery, or an external sound system if your setup calls for one. OLED picture quality does not remove the need to plan for room lighting, placement, and sound. The strongest Black Friday choice is the set whose added features match your routine, not the one with the longest spec list.
Frequently Asked Questions
Should I choose the LG C5 or Samsung S90F if I watch films and play games?
Start with the features you will use most. The LG C5 is the better fit if Dolby Vision support and LG’s platform matter to your film and streaming setup, while the Samsung S90F lists 144Hz support that may suit compatible PC gaming. The models also differ in screen size across this roundup, so compare like-sized versions rather than judging only by series name. Check the exact model’s ports and gaming specifications for the screen size you plan to buy. If you mostly watch films, prioritize the HDR formats you actually use; if you game at high frame rates, verify that your device can output them.
Is the 77-inch LG C5 too large for a typical living room?
There is no single room size that makes a 77-inch screen right or wrong. Measure the TV’s width and the space available, then check your seating distance and whether the screen will crowd windows, shelves, or a soundbar. A large OLED can be a strong choice for shared film and sports viewing, but it may feel overwhelming in a compact room or when seats are close. Compare it with the 65-inch options before committing, since the smaller size may leave more flexible placement. Plan delivery and installation as well, because a large panel can be harder to maneuver through doorways and stairways.
Does a 2026 OLED make more sense than an older model during Black Friday?
Not automatically. A newer model may offer an updated feature set, but the right choice depends on its exact specifications, the devices you own, and what you watch. In this lineup, the 2026 Samsung S85H and S90H sit alongside the older Sony A90K, so compare connectivity, HDR support, gaming features, and platform usability rather than choosing by year alone. Older stock can still suit a buyer whose priorities match the set, but it deserves a closer model-number check. Confirm the retailer’s return terms and verify that the listing matches the manufacturer’s details before ordering.
Are the Roku Pro Series OLED TVs a good choice if I already use a streaming device?
They can be, but the main appeal of a Roku TV is its built-in streaming interface, which may be less valuable if you already prefer a separate device. Compare the apps and controls on the TV with the device you use now, then decide whether consolidating to one interface would simplify your setup. The Roku Pro Series comes in 55- and 65-inch options here, so room fit is another clear point of difference. Don’t assume a familiar interface means the TV has every gaming or connection feature you need; check those specifications separately. If you are happy with your current streamer, prioritize panel features and inputs over the built-in platform.
What should I verify before buying an OLED TV from a Black Friday listing?
Check the full model number, screen size, model year, HDR support, refresh-rate claims, and available HDMI connections against the manufacturer’s specifications. Retailer titles can shorten model names or combine details from different sizes in one series, so the exact identifier matters. Confirm the return window, delivery arrangements, and whether the listing includes the stand or other accessories you need. If you plan to wall-mount the TV, check mounting compatibility and measure the location first. A sale label cannot tell you whether the set fits your room or devices, so use the specifications and your setup to make the final call.
Conclusion
For a versatile large-screen centerpiece, I’d choose the LG 77-inch C5 as my best overall, provided the room can accommodate it. The Samsung S90F is my best value-oriented pick for buyers who want listed 144Hz support without stepping up to the S95F’s more premium position; compare the exact size and features before deciding. For the best premium option, choose the Samsung S95F if its feature set suits your viewing and budget. For beginners who want a familiar streaming interface, I’d start with a Roku Pro Series OLED and select 55 or 65 inches by room fit. For smaller spaces, compare the 48-inch Samsung S85H and S90H with Sony’s A90K, paying close attention to model year and your device needs. During Black Friday, I’d buy the model that fits your room and offers the features you’ll use, not simply the one with the most prominent deal label.
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