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MoneyWeek has published a report on the “experience economy,” describing curated, in-person activities as an alternative to increasingly digital routines. It cites Ofcom data showing UK adults spent an average of 4.5 hours online per day in 2025, but the supplied report gives no company recommendations, market-size figures or investment-return evidence.
MoneyWeek has published a report on the “experience economy”, describing curated, in-person activities as a possible response to lives increasingly spent online. The report points to Ofcom figures showing that UK adults spent an average of 4.5 hours per day online in 2025, but the material provided does not identify specific investments or demonstrate that businesses selling experiences will deliver returns.
The report frames the experience economy as a shift towards in-person, curated activities that offer direct engagement with the world and a sense of community. It contrasts those offerings with digitally mediated routines, including time spent online and work carried out remotely. That framing describes a consumer trend, not proof that demand is growing at a particular rate or that it will benefit any named company.
According to Ofcom data cited by MoneyWeek, UK adults spent 4.5 hours online each day in 2025. Among 18-to-24-year-olds, the average was six hours and 20 minutes daily, mostly on smartphones. The report also says that more than 40% of UK workers spend at least part of their week working from home.
The source material presents these figures as context for the trend, but does not provide a list of businesses, funds or shares through which readers could invest. Nor does it include revenue data, forecasts or comparisons showing how experience-focused companies perform against other sectors. Its investment framing should therefore be read as a prompt to examine the theme, not as evidence of a particular opportunity.
From Online Time to Paid Experiences
The figures cited in the report help explain why businesses offering shared, physical activities may attract attention: consumers spend substantial time online, while some workers also spend part of their working week at home. MoneyWeek argues that the contrast creates an appeal for activities built around community and direct participation.
For readers considering the theme as an investment, the distinction between consumer interest and commercial performance matters. A popular activity does not automatically translate into reliable profits for its provider. Operators may face costs, changing tastes and competition, while the source gives no financial results or valuation information with which to judge a specific investment.
The report’s central relevance is thus the question it raises about how people may spend money as digital habits shape daily life. The available information establishes the scale of online use cited by the publication, but it does not establish how much consumers spend on in-person experiences or whether that spending is increasing.
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The Digital Habits Behind the Trend
MoneyWeek’s report links the experience economy to the wider pattern of digitalised daily life. Ofcom’s figures, as cited in the report, put average online time for UK adults at 4.5 hours a day in 2025. The figure for people aged 18 to 24 was higher, at six hours and 20 minutes, with smartphone use accounting for most of that time.
The report also notes that more than 40% of UK workers spend some of their week working from home. It uses remote work and online activity to describe conditions in which face-to-face activities may feel appealing. Those statistics do not, on their own, show that digital habits cause people to buy more experiences; the source provides no survey establishing that link.
The material supplied is an excerpt from a MoneyWeek investment report, rather than a detailed market study. It sets out a broad idea and supporting lifestyle indicators, but does not define the sector’s boundaries or identify a timeline for the trend. Readers should distinguish that commentary from measured evidence about sales, company earnings or investor returns.
“The rise of the so-called “experience economy” offers a welcome alternative to our increasingly digitised life.”
— MoneyWeek report
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Investment Evidence Still Missing
The supplied report material does not say which companies or investment products might offer exposure to the experience economy. It also gives no sector revenue, growth forecasts, valuations or investment returns, so readers cannot use it alone to compare opportunities or assess risk.
It is also unclear how the report defines an “experience” business, how large the relevant market is, or whether consumers are increasing their spending on these activities. The cited online-time and remote-work figures establish background conditions, but do not prove a cause-and-effect relationship between those habits and demand for paid experiences.
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What Investors Need to Check
Readers looking to act on the theme would need further company-level evidence, including sales, costs, earnings and cash flow, alongside information about competition and valuation. The supplied material does not announce a specific investment recommendation or provide a next publication date.
Until more detailed data is available, the report supports a discussion of changing consumer habits rather than a firm conclusion about investment prospects. Any assessment of a business in the sector would need to test whether its customers return, whether it can operate profitably and whether its share price reflects realistic expectations.
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Key Questions
What does “experience economy” mean in this report?
It refers to curated, in-person activities that offer direct engagement and a sense of community, presented as an alternative to digitally focused routines.
How long did UK adults spend online in 2025?
Ofcom figures cited by MoneyWeek put the average at 4.5 hours per day. The report gives no comparison with an earlier year in the supplied material.
How much time did 18-to-24-year-olds spend online?
The report cites an average of six hours and 20 minutes a day, mostly on smartphones.
Does the report name investments to buy?
Not in the material provided. It contains no named companies, funds, forecasts or investment-return evidence.
Do the cited figures prove that demand for experiences is rising?
No. Online-time and remote-work figures provide context, but the source supplies no sales data or research establishing that they cause higher spending on in-person experiences.
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